About

I am a seasoned product designer with a deep understanding of design principles, user research methods, and design systems.

With 12 years of experience, I have leveraged design thinking to tackle complex problems and successfully launch six products. My ability to collaborate with both technical and non-technical stakeholders has been instrumental in these achievements.

Beyond product design, I have a passion for creating 3D models using Spline, automating workflows with AI tools, and coding.

Experience

Over the past 12 years, I have amassed the following industry knowledge and skills.

Knowledge

AI
VPN
FinTech + Banking
E-commerce
Connected Car
Golf + Map
Utility app
Work Management app
Search Engine

Skills

Design System
Design Thinking
User Testing
Usability Testing
React Development
React Native Development

Tools

Figma
Framer for Prototyping
Spline 3D
VS Code & Cursor
Firebase
UserTesting.com
ChatGPT
Make
Webflow

Work Timeline

Company

Product

Work

Accomplishment

VPN solution

2022 - 2024

Design system
End-to-end design

Designed a mesh VPN solution, two native desktop apps, two mobile apps, and a ZenDesk help center.

We launched a competition solution within 2 years.

FinTech apps

2021

Led and supported seven designers

Designed a banking, credit card, mortgage, and insurance application. I collaborated across multiple internal departments and hired vendors.

We helped organized the team into a squad and launched the mobile applications within 12 months.

In-car e-commerce

2019

User Testing
Usability Testing
Design system
Product design

Designed the first in-car e-commerce platform. I led the user testing and usability testing effort for the design team.

Launched in multiple GM and Stellantis vehicles and has received innovation awards.

Automotive Apps

2016

Mobile apps design
In-car apps design

Designed an App Catalog and third-party in-car applications for Toyota and Lexus infotainment systems.

Both applications were released but have since been discontinued.

Connected Car Apps

2015

iOS app design
Android apps design

Led the designs of two connected car applications for Honda. Over the course of three years, we evolved the apps to supports 30+ features and EV vehicles.

HondaLink and AcuraLink were released and are still available on both app stores.

Work Management

2013

End-to-end product design
Designed marketing website

Work closely with the founder of Kerika and his development team on a work management solution.

Kerika was launched, found product market fit, and is still striving today.

Consumer Apps

2012

Ideation
Prototyping

Work with an incubator team tasked with conceptualizing bite-size mobile applications called snack apps.

Two out of six apps made it to the app store.

Search Engine

2011

Designing intuitive UI

Worked on the UI of the Bing search website, search tools, travel search, iPad app, and ads.

An improvement I’d made to how ads were displayed helped Bing increase its weekly revenues.